PLU School of Business

Dr. Sven Tuzovic

Dr. Sven Tuzovic

Associate Professor - (Sabbatical Leave 2013-14)

253-535-7306 (office)





Dr. Sven Tuzovic is an Associate Professor of Marketing at Pacific Lutheran University. He was born in Velbert, Germany, which is in the state of North Rhine-Westphalia, about 20 kilometers (12 miles) north-east of the state capital Duesseldorf. He holds a BBA degree from Georgia Southern University in Statesboro, GA, a Diplom-Kaufmann (German MBA equivalent) degree from the Catholic University of Eichstaett-Ingolstadt and a Doctoral Degree in Marketing from the University of Basel, Switzerland. After receiving his Doctorate Degree in October 2003 he joined a management consultant company in Munich, Germany. In 2005, Dr. Tuzovic decided to go back into academia, and he was offered a position as a visiting professor at the University of New Orleans (UNO). However, after just settling in, he had to evacuate the city due to hurricane Katrina. Before returning to New Orleans for the beginning of the spring semester, his “odyssey” made him to stay in hotels and with friends and colleagues at various places across three states (Dallas, TX, Americus, GA, and Mandeville, LA) in the U.S. as well as Switzerland and Germany. After ending his visiting position at UNO Dr. Tuzovic started another visiting position with Murray State University in Murray, KY.

Since joining PLU for a tenure-track position he teaches classes in Principles of Marketing, Sales and Sales Management, Services Marketing and e-Marketing. His research focuses on areas such as service quality, customer satisfaction, customer loyalty and relationship marketing. Dr. Tuzovic has presented his research in a number of international conferences and published in proceedings and the following journals: Managing Service Quality, Journal of Relationship Marketing, Journal of Services Marketing, International Journal of Business Performance Management, and International Journal of Pharmaceutical and Healthcare Marketing. He received the 2009/10 PLU School of Business Faculty Research Award and the Best Paper Award at the 21st Service Workshop in London in 2007. He is also the recipient of several summer research grants at the PLU School of Business. His outside interests include snowboarding, running and traveling.