The Bachelor of Business Administration is a comprehensive business curriculum that provides students an expertise in all disciplines of business. Our students gain knowledge in Accounting, Law, Finance, Marketing, Management, Strategy, Supply Chain Operations and Information Systems. Students also have the opportunity to focus their knowledge in one of our formal concentration areas or work with a faculty member to develop a specialized concentration that will meet their interest.
The Bachelor of Business Administration degree seeks to prepare students to be successful leaders in the global economy. The curriculum is designed to focus on development of practical competencies with a solid theoretical base that encourages life-long learning. Our curriculum provides both breadth of understanding in a core body of knowledge explored in the business core and depth in application through electives in a focused discipline concentration.
Students are required to take 16 credits of elective beyond the core, and we strongly recommend this be in one of the concentrations: Accounting, Finance, Management and Human Resources, Marketing, or Individualized. The curriculum allows the opportunity for students to pursue study away programs. You are encouraged to meet frequently with your faculty advisor to plan for the future and explore career goals.
Completing the Bachelor of Business Administration within four years is a high priority for students and faculty of the School of Business. Students can meet this goal through planning and regular communication with their faculty advisor.
Objectives of the Undergraduate Business Program
BBA Graduates will:
- Be effective communicators
- Think Critically
- Have an Ethical Perspective
- Be competent in the basic business disciplines
- Have a Global Perspective