Qin Zhang, Ph.D.

Associate Professor

Qin Zhang, Ph.D.

Office Location: Morken Center for Learning & Technology - 319

Curriculum Vitae: View my CV

  • Professional
  • Biography


  • Ph.D., Marketing, Washington University in St. Louis
  • M.S.B.A, Marketing, Washington University in St. Louis
  • B.S., International Finance, Tsinghua University, China

Areas of Emphasis or Expertise

  • Retailing
  • Basket Data Analysis
  • Social Networks
  • Social Media
  • Promotions
  • Dynamic Choice Modeling
  • Database Marketing

Selected Publications


  • Dean’s Award for Excellence in Faculty Research, School of Business, Pacific Lutheran University, 2018
  • The Honor Society of Phi Kappa Phi, Pacific Lutheran University, 2018
  • Dean’s Award for Excellence in Teaching, School of Business, Pacific Lutheran University, 2017
  • Karen Hille Phillips Regency Advancement Award, Pacific Lutheran University, 2017
  • Albert J. Haring Symposium Faculty Representative, Indiana University, 2013
  • Marketing Science Institute Research Award #4-1659, 2010
  • Old Gold Fellowship, University of Iowa, 2010
  • Doctoral Symposium Faculty Fellow, University of Houston, 2004
  • AMA-Sheth Doctoral Consortium Fellow, University of Miami, 2001
  • Graduate Student Award by Association of Women Faculty, Washington University, 2001
  • Hubert C. Moog Doctoral Fellowship, Washington University, 1997-2002
  • University Excellent Student Scholarship, Tsinghua University, 1993-1995

Professional Memberships/Organizations


Qin Zhang is a tenured Associate Professor of Marketing and teaches undergraduate and graduate courses such as Big Data and Digital Analytics, Advanced Research Methods, Qualitative Marketing Research, Marketing Analytics and Principles of Marketing. She also supervises student research projects. She earned her Ph.D. and M.S. in Marketing from Washington University in St. Louis and B.S. in International Finance from Tsinghua University in China. Prior to joining PLU, Dr. Zhang taught both undergraduates and MBAs, and supervised Ph.D. theses at University of Texas at Dallas and University of Iowa. Dr. Zhang is a quantitative modeler and her research areas include retailing, social networks, basket data analysis, database marketing, dynamic choice modeling and Promotions. Her research has been published in premier marketing journals such as Journal of Marketing ResearchJournal of RetailingInternational Journal of Research in Marketing, Marketing Intelligence and Planning, and Review of Marketing Science.