Kyoungnam Catherine Ha, Ph.D.

Dr. Kyoungnam Catherine Ha earned her Ph.D. in Marketing from the University of Washington, Seattle and is currently an Associate Professor of Marketing. She teaches in both undergraduate and graduate programs. Dr. Ha’s research primarily focuses on two areas: (1) the marketing–finance interface and (2) customer relationship management (CRM) using big data. In the first area, her work examines how marketing-based assets and Corporate Social Responsibility (CSR) influence firm value. In the CRM domain, she applies data mining techniques to enhance the prediction of customer responses to marketing activities such as mailings and direct marketing promotions. Her research has been published in leading journals, including the International Journal of Research in Marketing, Journal of Advertising Research, European Journal of Marketing, International Journal of Nonprofit and Voluntary Sector Marketing, and Journal of Interactive Marketing. She has also contributed a book chapter to the Oxford Handbook on the Role of Marketing for Nonprofit Organizations. Dr. Ha actively engages students in research collaborations, including projects conducted in partnership with Washington-based companies. Her publications and scholarly contributions also serve as valuable resources for teaching and student research initiatives.