Find your eureka moment at PLUreka banner

Morken Center for Learning & Technology
1:45pm – 5:00pm

“Eureka!”–“I have found it”
– Archimedes of Cyprus (264 B.C.)

The problem. The idea. The moment. Eureka is the profound combination of all three.

How do we change the world like Archimedes?
Eureka moments.

PLUreka is a first-of-its-kind event that will allow YOU to apply the principles of innovation and entrepreneurship in this unique event-competition. Because teamwork makes the dream work, your goal will be to develop a tangible solution that will solve one of today’s most pressing problems with your peers.

This event is open to all PLU students, regardless of major, and anyone interested from outside the PLU community. No experience in business, innovation, or creative thinking is required! This is your opportunity to step out of your comfort zone and foster new connections with eager minds like yours.

Leadership team at PLU's first PLUreka event, April 28, 2023. (Morken Building)

You might be thinking…

“But I’m not creative. I don’t have any experience in entrepreneurship and innovation.”

To which we say…

Yes! That’s why we ESPECIALLY want YOU to participate in this event. Creative thinking is a skill, and it is something we can all develop.

Still not convinced? Don’t worry! Friends of PLU will be present to help guide you through this process. We want to ensure that you walk away with invaluable experience that you can include in your resume, talk about at job interviews, or brag about to your friends.

And because this is also a competition, thousands of dollars have been set aside in a prize pool ready to reward those who embrace the experience and give it their all. This means there is ample opportunity for everyone (including you!) to win some additional $$ on top of the $20 you’ll receive simply for attending!

“Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.”
– Archimedes

So, are you up for the task? PLUreka is the lever, innovation and entrepreneurship are the fulcra, and YOU are the one who will move the world.

Which category needs your creative confidence… Where will you apply your leverage?

Health and Wellness

Using the button below (or at the top of this page), register for PLUreka by letting us know which categories call to you. Submission of the form will reserve your spot in PLUreka, so act fast before they fill up! Once registration formally closes on 04.14.2023, we will send you a confirmation email containing more details about the event and what you can do to best prepare.

And remember, solutions always exist, but sometimes they are buried behind our own preconceptions about what is possible.

It is our job to dig for them… on 04.28.2023 we will.

*152/200 spots reserved as of 03.21!*

Herbert B. Jones Foundation logo
Sponsored by the Herbert B. Jones Foundation
Sponsored by the Innovation Studies Program