MSMR at PLU
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Master of Science in Marketing Research
The Master of Science in Marketing Research is educating the next generation of global marketing and business leaders. Today business data is being produced, collected and analyzed at unprecedented speed and scale. Companies look to marketing analytics, and additional research, to help add value and determine how to develop profitable customers and programs that meet consumer needs. In the Pacific Northwest, marketing analytics is a common requirement in diverse marketing positions including branding, strategy and data analytics.
The PLU MSMR program offers an intimate, advanced learning environment, hands-on experience with clients and a healthy balance of rigor and support. Faculty care about the growth of students and their skills, and work collaboratively with students. Through their coursework, multiple client projects within industry and capstone consulting research with a regional or national company, MSMR candidates develop knowledge, skills and experience attractive to employers.