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The 13th annual Benson Lecture in Business & Economic History

“A Conversation with Brad Tilden, CEO Alaska Airlines”

7:30 p.m. | Tuesday, Oct. 17 | Scandinavian Cultural Center

Free and Open to the Public

A Conversation with Brad Tilden

What moments of imagination led to the success of Alaska Airlines? Come find out at 7:30 p.m. on Tuesday, October 17, 2017, in the Scandinavian Cultural Center (AUC 100) of the Anderson University Center, when Alaska Airlines CEO Brad Tilden will engage with students, faculty, and community members in a lively conversation about the past, present, and future of Alaska Airlines. Mr. Tilden and a panel of faculty experts will discuss Alaska Airline’s customer service model, environmental policies, labor practices, and economic impact on the Northwest region. Bring your questions and ask the CEO! The event is free and open to the public.

Panelists: PLU Faculty panelists at this event will include Bridgette O’Brien (Religion), Sergia Hay (Philosophy), Mark Mulder (School of Business), Norris Peterson (Economics), and Master of Ceremonies Michael Halvorson (History).

Brief Biography

Mr. Tilden is a PLU alum (1983) and former member of the Board of Regents. He earned a Bachelor of Business Administration degree from PLU, and also a master’s degree in Business Administration from the University of Washington. Professionally, Mr. Tilden spent eight years at the accounting firm Price Waterhouse, followed by 25 years at Alaska Airlines. Currently, Mr. Tilden serves as chairman and chief executive officer of Alaska Air Group, the parent company of Alaska Airlines, Horizon Air, and Virgin America. The combined airlines have 18,800 employees, 285 aircraft, and fly to 118 destinations throughout the United States, Canada, Mexico, Costa Rica, and Cuba.

Mr. Tilden has been ranked among the Top 50 Corporate Leaders in America by Fortune magazine and named Executive of the Year by the Puget Sound Business Journal. Under the leadership of Mr. Tilden and his team, Alaska has earned recognition for ranking highest in customer satisfaction among traditional North American carriers for nine consecutive years. The airline has been widely recognized for its philanthropy, community service, and environmental stewardship.

Event Details

Speaker: Brad Tilden, Chairman and CEO of the Alaska Air Group

Time: 7:30 p.m.

Date: Tuesday, Oct. 17

Place: Scandinavian Cultural Center

Free and Open to the Public

For more information

For more information about upcoming lectures and event planning, contact Michael Halvorson (halvormj@plu.edu) in the Department of History. Better yet, sign up for our event mailing list by filling out the following e-form!

About the Lecture

The Annual Dale E. Benson Lecture in Business and Economic History

Jolita and Dale Benson
Jolita and Dale Benson

Supported by a generous endowment from the Benson Family, the Dale E. Benson Lecture in Business and Economic History is designed to bring leading experts in the fields of history, business, and economics to campus to address the PLU community.

Visiting scholars and industry leaders interact with PLU students and faculty during the day, and discuss a topic of general interest to the community in the evening. Each event is designed to support innovative teaching, research, and conversation within the departments of History, Economics, and the School of Business, and to facilitate interdisciplinary conversations across campus.

Previous Lecturers

Stephen Mihm (2016)
Seth Rockman (2015)
Gary Cross (2014)
Mansel G. Blackford (2013)

Deirdre N. McCloskey (2012)
Peter Coclanis (2011)
Joyce Appleby (2010)
Walter Licht (2009)

Peter H. Lindert (2008)
Naomi R. Lamoreaux (2007)
Richard R. John (2007)
Michael A. Bernstein (2006)