Kyoungnam Catherine Ha, Ph.D.

Associate Professor

Catherine Ha

Phone: 253-535-7305

Email: kha@plu.edu

Office Location: Morken Center for Learning & Technology - 320

Curriculum Vitae: View my CV

  • Professional
  • Biography

Education

  • Ph.D., Marketing, Foster School of Business, University of Washington, 2012
  • M.E., Industrial and Systems Engineering, Texas A&M University, 2006
  • M.S., Industrial Engineering, Seoul National University, 2004
  • B.S., Industrial Engineering, Seoul National University, 2002

Areas of Emphasis or Expertise

  • Marketing Finance Interface (for-profit and nonprofit)
  • Marketing Analytics
  • Marketing Research
  • Customer Relationship Management (CRM)
  • Corporate Social Responsibility (CSR)

Responsibilities

Courses I teach:

Principles of Marketing
Marketing Research
Customer Relationship Management
Marketing Management
Digital Marketing
Marketing Strategy
Quantitative Marketing Research
CB& Customer Relationship Management
Data Mining
Graduate Research Project in Marketing
Introduction to Business in the Global Environment

Selected Publications

Books

  • The Relationship between Marketing and Fundraising for Arts and Cultural Organizations (The Oxford Handbook of Arts and Cultural Management 2023)

Professional Memberships/Organizations

Biography

Dr. Kyoungnam Catherine Ha earned her Ph.D. in Marketing from the University of Washington, Seattle and is currently an Associate Professor of Marketing. She teaches in both undergraduate and graduate programs. Dr. Ha’s research primarily focuses on two areas: (1) the marketing–finance interface and (2) customer relationship management (CRM) using big data. In the first area, her work examines how marketing-based assets and Corporate Social Responsibility (CSR) influence firm value. In the CRM domain, she applies data mining techniques to enhance the prediction of customer responses to marketing activities such as mailings and direct marketing promotions. Her research has been published in leading journals, including the International Journal of Research in Marketing, Journal of Advertising Research, European Journal of Marketing, International Journal of Nonprofit and Voluntary Sector Marketing, and Journal of Interactive Marketing. She has also contributed a book chapter to the Oxford Handbook on the Role of Marketing for Nonprofit Organizations. Dr. Ha actively engages students in research collaborations, including projects conducted in partnership with Washington-based companies. Her publications and scholarly contributions also serve as valuable resources for teaching and student research initiatives.