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Qin Zhang, Ph.D.

Qin Zhang, Ph.D.

Associate Professor

Qin Zhang
Morken Center for Learning & Technology - Room 319
  • Professional
  • Biography


  • Ph.D., Marketing, Washington University in St. Louis
  • M.S.B.A, Marketing, Washington University in St. Louis
  • B.S., Economics, Tsinghua University, China

Areas of Emphasis or Expertise

  • Retailing
  • Basket Data Analysis
  • Social Networks
  • Social Media
  • Promotions
  • Dynamic Choice Modeling
  • Database Marketing

Selected Publications


  • Marketing Science Institute Research Award #4-1659 ($3000), 2010
  • Old Gold Fellowship, University of Iowa, 2010
  • AMA-Sheth Doctoral Consortium Fellow, University of Miami, 2001
  • Association of Women Faculty Graduate Student Award, Washington University, 2001

Professional Memberships/Organizations

  • American Marketing Association
  • The Institute of Operations Research and the Management Sciences (INFORMS)


Qin Zhang is an Assistant Professor of Marketing and teaches undergraduate and graduate courses such as Marketing Analytics, Big Data and Digital Analytics, Qualitative Marketing Research and Principles of Marketing. She also supervises student research projects. She earned her Ph.D. in Marketing from Washington University in St. Louis. Prior to joining PLU, Dr. Zhang taught both undergraduates and MBAs, and supervised Ph.D. theses at University of Texas at Dallas and University of Iowa. Dr. Zhang is a quantitative modeler and her research areas include retailing, social networks and social influence, dynamic choice modeling, promotions and database marketing. Her research has been published in premier marketing journals such as Journal of Marketing Research, Journal of Retailing, International Journal of Research in Marketing and Review of Marketing Science.