Video Blog

How Marketing Analytics Can Improve Creativity

In this video, Hansel Doan, a graduate from PLU’s Master of Science in Marketing Analytics, discusses how the program allows him to interpret his work tasks more thoughtfully. Since graduating in 2017, Hansel has been working as a visual designer at Starbucks.

Starbucks Designer Hansel Doan Talks About PLU's MSMA Program

Hansel Doan ’10 MSMA ’17 is a visual designer at Starbucks. He talks about how PLU’s MSMA program helped him prepare to launch his career in design.

Marketing Consultant Megan Muravez Speaks on PLU's MSMA Program

Megan Muravez ’20, ’21 tells us how data affects marketing strategies in her role as a marketing consultant and how PLU’s MSMA program helped her learn how to focus on the small details to impact the big picture.

Market Research Director Chloe Cook Talks About PLU's Marketing Analytics Program

Chloe Cook shares a bit about her career and why she recommends the Master of Science in Marketing Analytics program at Pacific Lutheran University. Chloe currently serves as a consumer technology director at a large firm that offers data, industry expertise, and prescriptive analytics to help businesses grow.

Make the Big Data Work for You

Today, we are experiencing a “data explosion.” We can harvest data from many different sources, but may not know how to make it work for us. In this video, Hansel Doan, a graduate of PLU’s Master of Science in Marketing Analytics, talks about how the program helps him understand big data strategically.

Building a Career in a Data-Driven Age

The PLU Master of Science in Marketing Analytics (MSMA) is a cutting-edge, STEM-designated program offering an innovative analytics degree, specializing in marketing.

Students learn how to leverage data-driven models to achieve a deeper understanding of consumer behavior, solve marketing decision challenges and ultimately drive growth for both profit and non-profit organizations.