The Program

The MSMR is a quantitatively rigorous, qualitatively rich, STEM-designated program. The program is offered full-time with a part-time option.

The degree offers application of exploratory and measurable research through client projects and prepares candidates for careers, such as, but not limited to marketing research analysts, brand managers, big data analysts, marketing scientists, consumer insights specialists, economic analysts and account executives.

The MSMR is an analytical degree allowing candidates to:

  • Know what data to capture and which data collection methods to use
  • Understand how to analyze the data using advanced research methods and statistical modeling
  • Formulate recommendations to advance business and organizational strategies
  • Communicate data-driven decisions with business and organizational leadership

Ethical standards are an important aspect of the MSMR program and are integrated into each course. Students specifically learn the standards for ethical marketing research expected of each marketing professional. Codes of ethical conduct draw from the practice expectations of professional marketing associations.

Full-time program length: 10 months for full-time students (September – June)

Part-time program length: 18 months for part-time students (Please contact the Program Director, Mari Peterson petersme@plu.edu, for additional details).

Total semester hours: 38 semester hours