Within the staff/faculty profile settings you can add a ‘Why PLU’ statement, both short and long. To access this new feature, look for ‘Why PLU’ on one of the tabs within the profile dialog box.
The short statement is limited to a character count and displays on the full profile and in the profile teaser. There is also a long-form ‘Why PLU’ statement that displays on the full profile.
Example: https://www.plu.edu/social-work/staff/anissa-rogers/