MSMR Students En Route to Safer Roads

PLU’s MSMR Candidates are doing great things! Following last semester’s project with the Washington Traffic Safety Commission, MSMR Candidate, Jessica Wagner, was invited to be a panelist at the 2018 Traffic Safety Conference! Shelly Baldwin, Legislative Liaison and Media Relations Manager at the Washington Traffic Safety…

Welcoming Our 2018 MSMR Candidates

We would like to welcome the 2018 Master of Science in Marketing Research Candidates. This cohort of nine with backgrounds in business, psychology, communications, and more is looking forward to a year of learning what it means to be a marketing researcher. Please join us…

MSMR Candidates Work With Washington Traffic Safety Control

The Goal: Reduce Traffic Deaths in Washington State to Zero As a client project in this year’s Marketing Management course, the 2018 cohort is working with the Washington Traffic Safety Commission (WTSC). WTSC has a goal of ending traffic deaths and serious injuries by 2030. Crashes…