Getting to Know the Alumni – Nichole Clifford

Nicki Clifford, class of 2017 MSMR grad, gives advice to current MSMR students and emphasizes the importance of working with organizations that you believe in. Why PLU’s MSMR Program? The MSMR Program at PLU has catalyzed my growth as an academic and a professional. The…

Global Market Research Growth Highest Since 2010

Article originally published by Research Live on September 20th, 2017 THE NETHERLANDS – Global turnover of the traditional market research sector was $44.5 billion in 2016, an increase of 2.3% after inflation, according to Esomar’s annual Global Market Research Report. This is the most significant…

Getting to Know the Alumni – Chris Robson

Chris Robson, class of 2016 MSMR Graduate, discusses his experiences with the program and how it got him to where he is today. Why PLU’s MSMR Program? The PLU MSMR program far exceeded my expectations and gave me the skills I needed to grow both…

Moms Are Best Reached By Brand on Facebook With a Cause

Originally published by American Marketing Association on August 25, 2017 by Zach Brooke New research from SCG sheds light on family matriarchs’ purchasing power and media habits A survey completed by SCG Advertising and Public Relations shows that a majority of matriarchs are the primary…