MSMR Students En Route to Safer Roads

PLU’s MSMR Candidates are doing great things! Following last semester’s project with the Washington Traffic Safety Commission, MSMR Candidate, Jessica Wagner, was invited to be a panelist at the 2018 Traffic Safety Conference! Shelly Baldwin, Legislative Liaison and Media Relations Manager at the Washington Traffic Safety…

MSMR Graduates Return to the Classroom

With the family-like learning environment, it is no surprise that MSMR students and graduates feel a certain connection to their professors, classroom, and university. Its a connection like this that brings graduates like Riley Funk ’16 and Hansel Doan ’17 back into the classroom to…

Networking: Best Done With the Right Questions

Networking: Best Done With the Right Questions Knowing the right questions to ask is half the battle in any situation. When networking and making connections, the following questions originally posted by Princeton University’s Career Services department are a great place to start. Remember, any connection…

Why Chatbots Are the Future of Market Research

Originally published by American Marketing Association on October 1, 2017 by Kate DuHadway Just as the adoption of the internet and the spread of social media fundamentally changed the way we interact and communicate, the next wave of change is at our doorsteps. And it’s…

Help! How Do I Find a Job in Marketing Research?

Anyone who has spent time looking for a job knows that the job search process can make you feel lost. Lucky for us, Marketing Researchers are in high demand, you just need to know what to search for. According to the Bureau of Labor Statistics,…

Welcoming Our 2018 MSMR Candidates

We would like to welcome the 2018 Master of Science in Marketing Research Candidates. This cohort of nine with backgrounds in business, psychology, communications, and more is looking forward to a year of learning what it means to be a marketing researcher. Please join us…

Netnography: Obtaining Social Media Insight

Article originally published by The Balance on February 28, 2017 by Gigi DeVault The term netnography derives its name from ethnography and net – as in “the Internet.” Ethnography is a form of qualitative research conducted by researchers who enter – and gather data within…

Starbucks’ Use of Market Research Propels the Brand

Starbucks expertly employs market research to craft marketing messages and stay informed about consumer sentiment. Businesses in the coffee industry are susceptible to many external risks, most of which they are not able to control or even influence. The list of external threats is long,…

Getting to Know the Alumni – Nicole Wassynger

Nicole Wassynger, 2017 MSMR Graduate, loved her experiences working with real-world clients. She encourages current and prospective MSMR candidates to take responsibility for their education, ask questions, and network. What was your favorite project you completed while in the MSMR program? I’m probably the only…

MSMR Candidates Work With Washington Traffic Safety Control

The Goal: Reduce Traffic Deaths in Washington State to Zero As a client project in this year’s Marketing Management course, the 2018 cohort is working with the Washington Traffic Safety Commission (WTSC). WTSC has a goal of ending traffic deaths and serious injuries by 2030. Crashes…